US Search Engine Market Share
Google currently leads the world’s top search engines, with a market share of more than 90%. But what about the most popular search engines in the United States?
If you’re an ecommerce business owner whose primary target audience is located in the US, the US search engine market share is one piece of data you need to pay attention to when crafting a search engine marketing plan.
Search engine market share: US
Much like the global charts, Google reigns supreme in the US, with a similar market share dominance. The only difference comes in a slight fall in its share. Recent monthly data shows that as of November 2023, it makes up 88.06% of the US market share—compared to 9154% worldwide.
Google’s search engine market share in the US has grown over the past decade. In 2012, its share was 81.69%. By 2017, it had risen to 87.24% and this figure has been holding relatively steady since.
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Next on the list of the top search engines in the US is Bing, owned by Microsoft. Bing has a market share of 6.94%. While the top two search engines in the US parallel that of the most popular search engines used worldwide, that’s where the similarity ends. In third place is Yahoo, with a market share of 2.7%, less than half of Bing’s.
After Google, Bing, and Yahoo, the fourth most used search engine in the US is DuckDuckGo. Founded in 2008, DuckDuckGo currently has a market share of 1.81%. According to experts, users who search on DuckDuckGo do so because of the data privacy and protection it offers. For instance, DuckDuckGo blocks online data trackers that are on most other websites, including Google. It also doesn’t save users’ previous searches.
Russia’s Yandex and AOL wrap up the six biggest search engines in the US, with market shares of 0.17% and 0.08%, respectively. Combined, Bing, Yahoo, DuckDuckGo, Yandex, and Ecosia’s shares add up to 11.7%—a fraction of Google’s.
Top US search engines: breakdown by device
A breakdown of Google’s search engine market share in the US shows that it dominates the market regardless of device used.
Currently, 95.35% of all mobile search queries are handled by Google, as opposed to 77.54% on desktops and 83.2% on tablets.