Top Video Marketing Platforms in 2023
Demand for video is on the rise. This is according to the latest video marketing statistics, which show that as many as 91% of consumers say they want to see more video content from brands.
Before jumping straight into launching a video marketing strategy for your business, you need to study the latest video marketing trends. This includes knowing what the top video marketing platforms and types are in 2023.
Here’s a look at the list of the top video marketing platforms and video types businesses are expected to use this year.
Top video marketing platforms: Top five
A recent report shows that YouTube currently leads the ranking of top video marketing platforms. Nine out of every 10 marketers say they use the video-sharing site to share video content.
YouTube’s popularity among marketers is no surprise, considering the platform’s 2.6 billion-strong user base worldwide. If you are planning to advertise on YouTube, make sure to arm yourself with key YouTube statistics for a more effective strategy.
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Second on the list of the top video marketing platforms is Facebook, which is used by 86% of brands. This is four percentage points lower than that of YouTube, and comes in spite of its higher number of users.
LinkedIn and Instagram rank next, with 79% each. Webinar-hosting sites follow on the list of the top video marketing platforms, used by three in five marketers.
Top video marketing platforms: Twitter, TikTok, and others
Sixth on the ranking of the top video marketing platforms is Twitter. Just over half (54%) of businesses use the microblogging site for video marketing. Despite its relatively high position on this list, Twitter is considered to be a rather ineffective video marketing tool—just 24% (or one in four) of businesses find it to be effective.
TikTok follows on the list of the top video marketing platforms. In seventh place, it is used by just over one in three (35%) brands. To highlight just how popular the social network is, here’s a key TikTok statistic: TikTok users watch one million videos on the app every single day.
Here are the other top video marketing platforms and types on the list and their popularity among marketers:
- Interactive videos: 31%
- 360 videos: 17%
- 3D videos/artificial reality: 15%
- Snapchat: 13%
- Virtual reality: 13%