Top Content Marketing Challenges
Content marketing is a vital part of any digital marketing strategy. Whether it’s to drive traffic, boost sales, or raise brand awareness, quality content has huge potential and can play a massive role in helping entrepreneurs reach their business goals.
But before creating a content strategy, knowing what the top content marketing challenges are can help to guide your efforts and ensure a seamless implementation. Here’s a look at the 10 biggest challenges of content marketing that companies face.
10 biggest content marketing challenges: ideation, creation, and results
According to a recent report studying the challenges of content marketing, the ability to attract quality leads is the top issue businesses face. Nearly half (45%) of all marketers surveyed list it as a problem they have in their content marketing efforts.
Producing larger amounts of content quicker and obtaining the resources to do so is also proving to be tough, with 38% of marketers saying it’s an issue. This is not to say that content teams are currently facing a backlog of content waiting to be created. In fact, even coming up with ideas can be taxing—35% of businesses say inspiration for content ideas can be hard to come by.
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Generating sufficient traffic via content is also among the top content marketing challenges, faced by 35% of companies. Getting a decent return on investment (ROI) and enough sales round out the five biggest challenges of content marketing, with over one in three marketers (34%) citing it as a problem.
With organic search engine optimization (SEO) among the top ecommerce traffic sources, it’s no surprise that marketing teams strive for their content to rank high on search engines’ results pages. However, achieving this goal can be difficult—29% of marketers say it’s one of their biggest content marketing challenges.
Creating content is one thing, getting potential buyers to relate to it is another. 28% of businesses list generating content that resonates with their target audience as a challenge. This is followed by organizing content marketing processes within the company, a problem that 25% of marketers encounter.
Producing original and high-quality content and hiring highly qualified content marketers caps the list of the top 10 content marketing challenges. These two issues are experienced by 24% and 19% of businesses, respectively.