Pinterest Users by Country
Pinterest is one of the fastest-growing social media platforms in the United States. But how many Pinterest users are there in the US, and how does that number compare to other countries?
If you’re thinking about crafting a Pinterest marketing plan, knowing the breakdown of Pinterest users by country (especially your target market) gives you an idea of how much effort you should be dedicating to the platform.
Here’s a look at the latest distribution of Pinterest users by country.
Pinterest users by country in 2023
As of Q2 2023, there were 465 million Pinterest users worldwide. But where are they located?
According to recent data ranking Pinterest users by country, the United States is home to the highest number of Pinterest users, with 98.6 million. For a clearer perspective, this is lower than the number of Instagram and TikTok users there, which total 158.5 million and 143.4 million, respectively.
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This figure also represents 31.3% of the US population aged 13 and above, which means that just under one in three consumers in the US are active users of Pinterest. Breaking this down further, we see that the gender demographic of Pinterest users in the US is skewed heavily toward females—as many as 83.3% (more than four in five) of Pinterest users there identify as women.
The number of Pinterest users in the US is also more than two times that of Brazil, which ranks second on the list analyzing Pinterest users by country. There are around 40.1 million Pinterest users in Brazil, the highest of any South American nation.
This is followed by Mexico and Germany, with 28.3 million and 16.9 million, respectively. Argentina and France round out the top five on the list breaking down Pinterest users by country, with 11.8 million each. The United Kingdom follows close behind, with 10.8 million. Currently, these are the only countries with over 10 million Pinterest users.
Colombia and Italy are not too far behind the top eight. Both countries have just over 9 million Pinterest users.
Of the 10 countries on the list ranking Pinterest users by country, six are from the Americas and the remaining four are from Europe.