Most Popular Phone Brands in 2023 (by Shipments)
Not only is it the manufacturer with the second-largest smartphone market share worldwide, latest numbers also show that South Korean phone maker Samsung topped the list of the most popular phone brands in Q2 2023 in terms of smartphone shipments.
Here’s a breakdown of the top smartphone brands ranked by their number of shipments.
Top smartphone brands ranked by number of shipments
Recent data on the top smartphone brands ranked by the number of shipments shows that Samsung shipped out 53.5 million of its smartphone units in Q2 2023. This is 14.4% less than the total number of phone shipments it made in Q2 2022. It also makes up 20% of the global smartphone shipments market share. In other words, one out of every five smartphones delivered in Q2 2023 was manufactured by Samsung.
In second place, rival brand Apple shipped out 45.3 million smartphones in Q2 2023, a 2.6% annual decrease and accounting for a 17% market share.
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Together, Samsung and Apple’s global smartphone shipments market share total 37%, which means that nearly two out of five smartphones sent out in Q2 2023 were produced by these two companies.
Third on this list of top smartphone companies (by shipment) is Xiaomi, which shipped 33.2 million devices in Q2 2023. This represents a 15.9% year-over-year decrease.
Incidentally, two years ago, the company reported record revenue growth of 64% in the second quarter of last year, during which it outperformed Apple to become the second-largest smartphone manufacturer.
The fourth-most popular phone brand is Oppo, with 28 million shipments in Q2 2023. This marks a 0.7% annual decrease, a marginal fall from last year’s numbers. Rounding out the list of the top smartphone brands is vivo, which shipped 21.4 million devices, a 16.1% annual fall.
None of the phone brands on this list increased its number of mobile shipments year on year. The only phone makers to have increased their number of shipments from the previous quarter are Xiaomi and vivo, by 8.9% and 2.9%, respectively. In total, 268 million smartphones across all brands were shipped in Q2 2023, a 9% annual fall.
Of the five most popular phone brands, four are from Asia—specifically, China and South Korea. Apple is the only non-Asian brand to feature on the list.