Mobile Ecommerce Conversion Rate
With mobile commerce sales on the rise, one of the most essential things ecommerce businesses prioritize is providing their buyers with a mobile-friendly experience. This includes optimizing your mobile online store and constantly tweaking it to ensure you’re adapting to consumers’ ever-changing online shopping behavior. This is especially since the latest mobile commerce trends show that nearly one in three consumers shop or browse for products on their phones.
When doing so, one key metric to monitor is the mobile ecommerce conversion rate. This then begs the question—what is a good mobile ecommerce conversion rate?
What is a good mobile ecommerce conversion rate?
According to the latest data, mobile conversion rates for ecommerce stores have fluctuated over the past year. The most recent data shows that as of November 2023, the average mobile ecommerce conversion rate is 4.18%. In other words, just under one out of every 24 visits to an online store via a mobile device converts. This marks a 1.27 percentage point rise from October 2023 and is the highest rate in at least 12 months.
It’s worth noting that conversion rates on mobile are lower than that of desktops and tablets, which are 6.08% and 5.78%, respectively.
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Average mobile conversion rates have fluctuated since the end of 2022. In January 2023, it was 2.47%, after falling by one percentage point from December 2022. It rose fractionally by 0.01 percentage points to 2.48% in February 2023, before a 0.3 percentage point increase brought it to the 2.78% mark in both March and April. The following two months saw average mobile conversion rates exceed 3%, only to fall back to between 2.83% and 2.95% between July and October.
The peak observed in the final two months of the year can be attributed to the year-end holiday shopping season, which ranks among the busiest shopping events of the year.
The average ecommerce conversion rate on mobile devices from the past 12 months is 2.99%, 1.19 percentage points higher than the latest rate registered in November 2023. As an ecommerce business owner, these mobile conversion rates are what you should be targeting, as they reflect the average across all online stores.