How Much Money Is Spent on Flowers for Mother’s Day? (2013–2023)
Recent Mother’s Day spending statistics show that total expenditure on celebrating the special occasion hit $35.7 billion in 2022, a 12.6% increase over 2022’s numbers.
But just what are consumers spending on for Mother’s Day, one of the biggest shopping days of the year?
According to a survey by the National Retail Federation, flowers are one of consumers’ largest Mother’s Day expenditures. More specifically, they’re their fifth-largest expense, after jewelry, special outings, electronics, and gift cards. Here’s a look at how much money is spent on flowers for Mother’s Day every year.
How much money is spent on flowers for Mother's Day: 2013–2020
In 2023, consumers spent $3.2 billion on flowers on Mother’s Day in the United States—a 10.3% annual increase and the highest-ever amount recorded.
Over the past decade, expenditure on flowers to mark the special second Sunday of May has increased. In 2013, total expenditure on flowers for Mother’s Day was recorded at $2.3 billion, after a 4.5% increase from the previous year. This held steady in 2014, before a 4.3% increase brought total expenditure on flowers to $2.4 billion in 2015. Consumer spend on flowers for Mother’s Day stayed the same in 2015, at $2.4 billion.
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From 2017 to 2020, annual expenditure on flowers registered at $2.6 billion.
How much money is spent on flowers for Mother's Day: 2021–2023
Flower expenditure has rebounded since. In 2021, consumers spent 3.8% more than the previous four years, bringing the total to $2.7 billion. 2022 saw a 7.4% annual increase in flower expenditure, nearly double the growth rate in 2021, to hit $2.9 billion.
In 2023, consumers’ expenditure on flowers to mark Mother’s Day expanded by 10.3%, the largest yearly rise in over a decade, for sales totaling $3.2 billion—a record high. Flower spend per household also grew from $22.46 in 2022 to $24.43 in 2023, marking an increase of 8.8%.
Over the past decade, flowers have been the second-most popular gift (after greeting cards) among those celebrating Mother’s Day, with around two-thirds of consumers saying they planned to purchase them. In 2023, this proportion rose to 74%, which means that nearly three in four people bought flowers to commemorate the occasion.