How Many People Use Twitter? (2019–2024)
Not only is Twitter one of the top social media platforms used by marketers, it’s also a consumer favorite, including that of Generation Z, commonly known to prefer networks like TikTok and Snapchat.
The microblogging site also ranks among the most popular social networks in the United States, with 56.9 million users.
But what about on a global level? How many people use Twitter worldwide? Here’s a look at the number of Twitter users across the globe and how it’s evolved in recent years.
Number of Twitter users: 2019–2022
A recent market analysis shows that from 2019 to 2022, the number of Twitter users worldwide grew year on year. In 2019, there were 312.7 million monthly active Twitter users globally, representing 10.2% of the total number of social media users. In other words, more than one out of every 10 people using social media that year were also active on Twitter.
The number of Twitter users grew by 11.1%, to 347.6 million in 2020, before rising another 4.3%, to 362.4 million the following year. In 2022, the number of users on Twitter hit 368.4 million after a 1.7% annual increase.
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From 2019 to 2022, the number of Twitter users rose at an average annual growth rate of 5.7%, with the largest increase in 2020.
How many active users does Twitter have in 2023?
In 2023, the number of users on Twitter is set to fall for the first time in at least five years. The figure is expected at 353.9 million, a 3.9% annual decrease. It will also mark the first time the number of Twitter users as a percentage of all social media users worldwide is set to fall below 10%.
Looking ahead, analysts’ forecast puts the number of Twitter users falling for a second consecutive year. In 2024, this figure is set to decrease by 5.1% to 335.7 million. The decline predicted in 2023 and 2024 is expected to eliminate the growth the social media platform gained during the pandemic. In just two years, Twitter is forecast to lose 32.7 million users, with the biggest drop in users coming from the United States. According to experts, the fall is a result of changes implemented by new Twitter owner Elon Musk.