How Many People Use TikTok? (2020–2025)
Ranking among global consumers’ favorite social media platforms, there’s no doubting the effectiveness of TikTok in marketing and growing a brand. This is also evidenced in the average time spent on TikTok, which has been rising yearly and is set to hit 55.8 minutes in 2023.
To triumph on the platform, marketers need to have a clear overview of key TikTok statistics, starting with knowing how many people use TikTok.
Number of TikTok users in the world: 2020–2023
Recent data shows that the number of users on TikTok, defined as someone who accesses TikTok at least once a month, has increased over the past few years. In 2023, this is forecast to hit 834.3 million, marking a 10.5% increase from the previous year.
Despite the two-digit annual increase, it’s actually a slowdown from the previous two years. In 2020, there were fewer than half a million TikTok users in the world. This surged by 40.8% in 2021, to 655.9 million. In 2022, the number of TikTok users worldwide grew by 15.1%, to 755 million.
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From 2020 to 2023, TikTok grew its global user base by 368.6 million—an overall increase of 79.1% and an average annual growth rate of 22.2%.
Number of TikTok users in the world: 2024–2025 forecast
The total number of users on TikTok is set to increase for at least two more years. However, growth is forecast to slow. In 2024, this is expected to rise by 8%, to 900.7 million. A 6.1% increase is forecast for 2025, which will bring the number of TikTok users worldwide to 955.3 million.
Over the entire forecast period of 2020 to 2025, the number of people using TikTok worldwide is expected to rise by a total of 489.6 million. This represents an overall increase of 105% and an average annual growth rate of 16.1%.
How many people in the world have TikTok: by country
Because TikTok’s popularity varies from country to country, it’s important to know how widespread its usage is in your brand’s target market.
A recent ranking of TikTok users by country shows that the United States is home to the highest number of TikTok users, with 113.3 million. This is followed by Indonesia and Brazil, with 109.9 million and 82.2 million, respectively.