How Many People Use Snapchat? (2014–2023)
In 2022, Snapchat’s user growth hit 17.6%. Despite the increase, it was a slight slowdown from the previous year’s rise of 20.4% and 6.5 percentage points slower than the average annual growth rate of 24.1% from 2015 to 2022.
How do these growth rates translate to the number of Snapchat users? As an ecommerce business owner looking to jump on Snapchat marketing to leverage the popular social network’s ad reach, this is one key statistic you need to know. Here’s a look at how many people use Snapchat worldwide.
How many users does Snapchat have in 2023?
According to the latest statistics, as of the third quarter of 2023, the number of Snapchat users opening the app every day hit 406 million. This represents a 2.3% increase from the previous quarter.
It is also an 11.8% year-on-year rise, after adding 43 million in one year. Over this period, the network saw its number of daily users rise in all three regions it monitors—North America, Europe, and the rest of the world.
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Snapchat monthly active users
Unlike other popular social networks like Facebook and Pinterest, which report on the number of monthly active users (MAU), Snapchat's metric of choice to measure its user count is daily active users (DAU).
That said, a recent report puts the number of monthly active users on Snapchat at 750 million. Snapchat has also reported that the number of monthly active users on Spotlight, one of the app’s newest features, which promotes short-form video content, grew by 51% year over year to surpass 400 million in Q2 2023.
How many people use Snapchat: 2014–2022
Comparing end-of-year data, we see that the number of Snapchat users has largely risen over the past few years.
In 2014, there were 71 million Snapchat users. This surged by 50.7% the following year, to 107 million, marking the biggest year-over-year increase between 2014 and 2022. Another year of strong growth followed in 2016, as the number of Snapchat users increased by 47.7%, to 158 million.
This continued to rise, hitting 187 million in 2017, before a marginal decrease of 0.5% in 2018 brought the number of Snapchat users down slightly to 186 million. Four years of increases at an average rate of 19.2% followed, which pushed the number to 375 million in 2022.