How Many People Use Apple Pay in the US? (2022–2026)
Digital wallets currently rank among the most popular online payment methods in North America and are used by 32% of consumers there. Coupled with proximity mobile payment spending per user increasing year after year, it should come as no surprise that the number of Apple Pay users has also been rising. It is, after all, the most-used mobile payment method by US consumers.
To get a better idea of its popularity, we need to ask the question: How many people use Apple Pay in the US?
Number of Apple Pay users in the US
According to the latest Apple Pay statistics, the number of Apple Pay users is forecast to hit 55.8 million in 2023. This refers to mobile phone users aged 14 and above who pay for their purchases using Apple’s contactless payment option at least once a month.
This marks a 9.8% annual increase from 2022 and represents 19.8% of the overall US population. In other words, around one out of every five US consumers uses Apple Pay at least once a month.
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Apple Pay usage among US shoppers is set to continue rising in the coming years. However, the growth rate is expected to decelerate. In 2024, the number of Apple Pay users is projected to grow by 7.9%, to 60.2 million, surpassing the 60 million mark for the first time and making up 21.2% of the population.
This is set to further increase by 6.1% in 2025 to hit 63.9 million. Growth is forecast to continue and by 2026, there will be 67 million Apple Pay users in the US, making up 23.3% of the population. That is to say, in three years, nearly one out of every four consumers will be an Apple Pay user.
Apple Pay usage in the US
Recent research on mobile payment preferences in the US shows that millennials use touchless payments more than other generations. However, Apple Pay usage is the highest among Gen Z consumers.
Apple Pay statistics also show that the popular contactless payment method is accepted by more than 85% of US retailers.
Apple itself has also recently enhanced Apple Pay’s features to provide more security to existing users and to attract new ones. This includes sharing assessments and transaction details with card networks to reduce fraud incidences.