Global Ecommerce Sales Growth (2021–2027)
The global ecommerce growth rate for 2024 is forecast at 9.4%, bringing global ecommerce sales worldwide to $6.3 trillion.
According to experts’ forecasts, global ecommerce sales growth is set to continue, and at a relatively steady pace. Ecommerce’s growth rate worldwide is expected to decelerate slightly to 8.6% in 2025 and 2026, which will bring total ecommerce sales to $6.9 trillion and $7.5 trillion, respectively. In 2027, global ecommerce sales growth is expected at 7.6% as overall sales surpass $8 trillion for the very first time.
From 2021 to 2027, the largest annual online retail growth took place in 2021, and the smallest is set to happen in 2027. Experts predict that in this period, total sales will increase by more than $3 trillion. This is an overall rise of 61.1% and marks an average annual growth rate of 8.3%.
Ecommerce sales growth vs. retail sales growth
Global ecommerce sales growth is set to outpace that of retail sales every year from 2023 to 2027—an indication of shoppers’ preference for online shopping.
In 2024, total retail sales worldwide is expected to rise to $31.1 trillion, marking an increase of 4.9% from 2023. This is 4.5 percentage points lower than the global ecommerce sales growth rate.
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Ecommerce sales growth: ranked by country
In which parts of the world is ecommerce experiencing the fastest growth?
Recent ecommerce growth statistics analyzing increase rates by country show that in 2023, the online shopping trend grew the most in the Philippines. Sales from online purchases there rose by as much as 24.1% year on year.
In India, the country with the second-biggest online retail growth, this is set to increase by 22.3%. Australia and Indonesia rank next, with annual growth rates of 20% each. Malaysia and Thailand follow, as online sales increase by 18% and 16%, respectively.
With the exception of Australia, five of these six above-mentioned countries are located in Asia. Of these, four are Southeast Asian countries, which highlights the region’s growing reliance on online shopping and potential for aspiring ecommerce entrepreneurs.
Two South American countries follow. Total ecommerce sales in Mexico increased by 14.2% in 2023, while that of Argentina rose by 14%. Vietnam and South Korea round out the top 10, with annual growth rates of 12.5% and 10.6%, respectively.
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